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We setup at the Totalspots women race and saw the event reach over 15000 people on social media with our photo booth.

Totalsports Brand Activation this past women’s race was fantastic, we had our Hashtag Printers setup to activate in JHB, CPT and DBN for Under Armour’s launch of their new HOVR shoe.

I must say well done to all the runners, there was such a vibe. We also had a total of X12 of our custom Instagram Frames floating around with our promo staff assisting guests in and around the brand activation.

To encourage women to live in their best body and be the best version of themselves, we setup at the Totalsport Women’s race and saw the event reach over 15000 people on social media with our hashtag printer that encouraged women to unleash their inner Superwoman.

The Totalsports Women’s Race is an event that encourages women to run, walk or jog. It’s a non-competitive race aimed at promoting healthy living and sisterhood amongst women.

The event caters for all levels of fitness, with distances ranging from 10km right through to a half marathon at 21.1km. Whether you are a serious runner or simply looking to get up and get active the Totalsports Women’s Race is the perfect way to start your year.

Brand activation is the process of bringing a brand to life through tangible and intangible experiences. These experiential marketing strategies allow consumers to interact with your brand on a personal level, which helps strengthen the relationship they have with you and your product or service.

By creating this type of interaction, it also creates a sense of loyalty (and hopefully even advocacy) among consumers — something that can be extremely valuable to any brand.

But how do you know if you’re successfully activating your brand? Let’s take a look at some common signs that your activation strategy is working:

People are talking about you.

Increased social media engagement.

People are returning to where they met you.

You have more customers, sales, or subscribers.”

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