AI Photo Booth Ignited Conversation Around Cassava AI’s Innovations
THE ASK
Launch experience to promote Cassava AI division
THE IDEA
Create an interactive AI photo booth experience at The Africa Tech Festival
THE NEED
Engage attendees, enhance brand recognition, lead capture capabilities
THE SOLUTION
Customised photo booth with digital enhancements
We partnered with Cassava Technologies at the Africa Tech Festival to promote their new Cassava AI division, aimed at the future of AI.
The challenge
The main challenge was swiftly processing AI-generated images and keeping attendees engaged and excited about the AI experience at the conference.
Our team was responsible for not only the technical aspects of the AI photo booth but also for engaging with the attendees, keeping the queue lively and informed about Cassava AI’s brand values. This dual focus ensured smooth operations and maintained high energy levels throughout the event, contributing significantly to its success.
The Results
The AI photo booth was a standout attraction, consistently drawing a crowd and generating excitement throughout the event. Just look at these successful stats:
Thank you for everything team – indeed it was a hit!
Adele – Executive Head: Sponsorship & Events
The staff you had working at the booth were friendly, patient and kind.
Really great team on site I must commend you for that.
We look forward to receiving the emails and working with you again in the future.
Creative strategy
Our creative approach centred on designing a fully customised photo booth experience tailored specifically to enhance Cassava Technologies’ brand front and center.
Digital Enhancements
- QR Code Integration
- Branded Microsite
- Branded Emails
- Post-Event Leads
- AI Photo Booth
