Brands understand the potential of experiential marketing and are spending a considerable chunk of their budget to ensure they have a live experience at their event.
Although we love the term experiential, let’s begin by saying experiential marketing is just a fancy alternative to saying promotional marketing in a cool way.
Live events, special promotions along with brand experiences have been a component of the marketing sector since the beginning.
However, the new generation of technology-driven millennials has excelled in the excitement for experiential marketing and unforgettable experiences.
Experiential marketing has a proven record to boost event and brand ROI and is a crucial strategy for marketing executives, so we’ve compiled a list of 5 experiential ideas for the South African event industry.
Here’s how you can increase your event ROI and create a lasting brand impression.
1. Physical Event Photos
Imagine you’re at an event and you catch a glimpse of something interesting, It’s bright and you have to go look!
Passers-by are guaranteed to check out a photo booth, if you add the print display you will undoubtedly ignite a conversation.
Now it’s totally up to your imagination and campaign theme as to how you would like to display the photo booth prints.
This is great if your event is in a public space where people pass by, in addition to displaying photos, take it a step further and host a photo contest. The best creative photo wins something.
Advice You can offer amazing prizes to a creative photo winner, you can even get the prize for free from a local business.
2. Push Experiential Marketing Boundaries
Gold Otter Media offers a truly unrivalled event experience, Edible Printing Photobooth! Allowing guests to literally watch (in awe) as their selfies live print (using edible inks) directly onto cookies and edible foodies.
Much like a photo booth hire, the edible photo booth uses our exclusive printing technology to execute an unimaginable brand experience.
Advice In the age selfies, a selfie on an edible product is guraintted to be a brand win. Offering a different brand experience like this edible booth is bound to create a HUGE buzz.
3. Themed GIF Photo Booth
Whether it’s summer, autumn, indoors or outdoors there is always space for a GIF social booth. 2022 has been said to be the year of the GIF.
Harness, the power and potential of video marketing on social media.
Advice Take your event to the next level and attract guests with something they will not be able to resist sharing. Remember everything must be shareable on social media and email. That’s priceless branded marketing content organically placed on social media.
4. 3D Instagram Booth
Our latest 3D Instagram Photo Booth is perfect if you are looking for an original experience. It doesn’t take up much space and can be set up for GIFs and prints which can then be shared on social media or by email.
With our green screen experimentation, we’re trying to push boundaries. We designed a static digital Instagram frame that was set up with our GIF booth, and together with our green screen software, we merged them in real-time.
Advice Produce some amazing content and choose a bold colour background.
5. Hire a Hashtag Printer
At any event or campaign, you need something to amplify your social presence. No other service is as effective as 360 Photo Booth’s guests to create epic spinning videos live at your event.
The rotating photo booth allows attendees to interact with brands on the 360 booth. A key element in building robust brand loyalty while enabling thousands of users to engage with brands at brand activations.
Advice: Opt for a company that offers 360 camera booths with addons like bubbles and a smoke machine.
Conclusion
Gold Otter Media offers the South African event industry truly innovative experiential products designed for brands, agencies & weddings.
Go on, think about offering experiential marketing to connect brands and people, while leaving a lasting brand impact. Isn’t that the outcome everyone is reaching for?