Brand Activation Ideas “How To Throw a University Open Day”

edible printing photo booth at a brand activation

#EdiblePrinting #CPUTOpenDay
You’re looking for unique brand activations ideas? We had our biggest event yet, our team of 8 had so much fun activating for thousands of attendees at the CPUT Open Day, Bellville Campus. Gold Otter Media facilitated the brand activations ideas with brand engagement and our experiential products, we printed 400 selfie cookies, our hashtag printed reached over 32,000 unique users on social media by printing over 245 Instagram posts and our 3D Gif Booth having over 180 photo booth videos captured and shared online. Harnessing the power of brand experience for potential future learners. Read below for how our brand activations ideas work. 

On the day, it was all about experiential marketing, our staff and machines worked at full steam motivating and engaging with the rush and crowds. I must say the product of the day was definitely our exclusive edible printer photo booth, it created such a buzz, and priceless to watch guests reactions to their printed selfie on a cookie. Thanks to CPUT for throwing such a great open day!

PS: Our client heard us chatting with Bruce Whitfield on The Money Show (567 Cape Talk) and gave us a call the following day. Following our meeting on campus, it was confirmed our aim was to create an activation that would leave a truly lasting brand impact on the attendees and adding even more excitement to the open day.

For now, we’ll keep pushing, exploring, and facilitating photo experiences for brands and events in South Africa. Hope to see you at an event soon!

If you haven’t heard our 567 Cape Talk interview with Bruce Whitfield head over to:http://www.capetalk.co.za/podcasts/this-company-prints…

As part of improving brand experience for prospective students, the university arranged for Good Hope FM to broadcast live from the event while Gold Otter Media activated an Instagram printer, green screen photo booth and amazing selfie cookies throughout the day….

You can also read CPUT’s official open day blog post: https://www.cput.ac.za/newsroom/open-day-success

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